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versusB | Brand Identity
Role
ACD - Art Direction, Copywriting, Editing
Client
versusB
Agency
Be Grizzlee
Project
For VersusB (also stylized as vsB)—a dynamic performance marketing agency—we constructed a strategic and flexible identity system. At the crux of performance marketing is data—which informs A/B testing: positioning Option A versus Option B.
Since performance marketing hinges on its adaptability and flexibility—we knew our identity system needed to do the same. By creating a vocabulary of Bs, the brand can select its personality, iterate and adapt to client needs, and create branded merch that feels technical, contemporary, and fluid.
The ASCII patterning and pixelated shapes immediately signal compiled data, Y2K aesthetics, and many small figures assembling to form a bigger picture.
Team
ACD: Amanda Tricomi
Design Lead: Pierre Nguyen
Designer: Paul Ho
