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TONI&GUY | Strut
Role
Graphic Designer
Client
TONI&GUY
Project
In 2015, renowned British hairdressing brand TONI&GUY launched a structural redesign of their fashion-forward editorial magazine STRUT.
Showcasing the brand's creative direction—STRUT was a tabloid-sized hybrid of fashion editorial, lookbook, and creative journal. The oversized glossy mag featured avant-garde hair, fashion photography, and cultural inspiration and it was mainly circulated among industry professionals—hairdressers, salon professionals, and creative directors. Rooted in TONI&GUY's distinctive visual aesthetic, it was important that the redesigned magazine capture the "Total Fashion" high-end approach to hairdressing that the brand is known for.
With fellow designer Fianna Fluess, we built an "art-school cool meets high-fashion" layout and split content into 6 pillars:
CULTURE
BEAUTY
TRENDS
FEATURES
DIGITAL
SPOTLIGHT
From new franchise locations to mood boards, creative direction tips to surfacing trends, STRUT was jam-packed with content and inspiration for hair artists across the globe—but now had a slick new framework and format to continue to wow its audience.
