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TOMS
Role
Digital Design, Concept Creation, Illustration
Client
TOMS
The Work
TOMS is the shoe company best known for pioneering the "One for One" business model. Originally, the company donated a pair of shoes to a child in need for every pair sold, and my work there contributed to spreading their charitable messaging.
While a part of the Digital Design Team, we handled web and mobile page layouts, graphics for email and web marketing, banner ads, and bespoke event announcements.
I was also able to create several suites of illustrations used across web, experiential, catalog, and in-store applications. From Election Day bunting to Mother's Day flowers, and sea turtles to hand lettering—every week presented new products and messaging and a new creative puzzle to piece together.
TOMS x AT&T
For the TOMS x AT&T :30 spot airing during the 2016 Academy Awards, I created sketchbook illustrations for prop usage during the shoot. Schematics of the original alpargata shoe model, logo iterations, color ways, and shoe ideas were all a part of the "process work" I created for company founder Blake Mycoskie to use during filming.
