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Snap Inc. | Growth Marketing Pitch
Client
Snap, Inc.
Agency
Be Grizzlee (Omnicom Content Studios)
Role
ACD: Art Direction, Copywriting, Editing
Team
Executive Director Global Growth: Liz Pavitt
Strategy: Theo Arhio
CD: Zack Warren
ACD (Presentation): Amanda Tricomi
ACD (Creative) Sofia Rembalsky
Sr. AD: Daryl Gonzalez-Orellana
Producer: Kyle Stein
Design: 180 Global
Animator: Cameron Morris
Project
Responding to Snap Inc.'s RFP for Evergreen Growth Marketing Solutions, our new business pitch embraced Snap's playful visual identity (its signature bright yellow, expressive and tongue-in-cheek stickers, Bitmojis) to demonstrate that Be Grizzlee understood the assignment—and the audience.
Our proposal presented a comprehensive approach to targeted growth marketing solutions, detailing Be Grizzlee's strategic framework, creative methodology, content production workflow, localization/transcreation expertise, and optimization capabilities. We kept it fun too—opening with customized Valentine's Day Bitmojis for the team (since our pitch date aligned with the holiday).
To reinforce our approach, we provided relevant case studies from major brands (Slim Jim, Apple's Global Localization, Adidas Confirmed, AT&T, etc.) demonstrating measurable results across similar marketing challenges.
Impact
The result? Playful animations, whimsical stickers, and Snap's iconic yellow transformed a comprehensive strategy deck into a pitch that felt unmistakably native to the brand—paving a clear, scalable path for a long-term growth marketing partnership.
